If you’re passionate about tarot and looking for ways to turn your skills into a profitable online business, you’re in luck. Thanks to the digital age, tarot readers have more opportunities than ever to share their gifts with a global audience. From social media to online marketplaces, there are countless ways to monetize your craft, connect with clients, and build a thriving tarot business.

This guide will walk you through actionable steps to start earning money as a tarot reader online. From building your brand to using the best platforms for promoting and selling your services, we’ll cover everything you need to know to get started.

1. Build Your Personal Brand

Your personal brand sets you apart from other tarot readers and helps clients connect with your unique style and energy. Building a strong brand is the foundation of a successful tarot business.

Define Your Style and Niche

  • Ask yourself what makes your tarot readings unique. Do you specialize in love and relationships, career-focused readings, or helping beginners understand tarot?
  • Choose a tone and vibe that reflect you. Are you warm and empathetic, or bold and empowering?
  • Create a brand aesthetic that resonates with your style, including colors, fonts, and visuals for your social media and website.

Create a Tarot Business Name

While some tarot readers use their own names, others prefer to create a business persona. Choose a name that reflects your style, such as “Mystic Path Tarot” or “The Intuitive Oracle.”

Invest in Professional Branding Materials

  • Logo and Graphics: Hire a graphic designer or use tools like Canva to create a logo and cohesive visuals for your brand.
  • Bio and Story: Write an engaging story about how you became a tarot reader and what inspires your work. Adding a personal touch helps clients build trust.

2. Create Your Online Presence

An online presence is essential for attracting clients and showcasing your services.

Build a Website

A website serves as your virtual storefront. Platforms like Wix, Squarespace, or WordPress make it easy to create a professional site.

  • Homepage: Introduce yourself, your services, and include a visually appealing welcome.
  • Services Page: List the types of readings you offer, descriptions of each, and pricing.
  • Booking System: Use a tool like Acuity Scheduling or Calendly to streamline appointments.
  • Testimonials: Dedicate a section to client reviews and feedback to build credibility.
  • Blog or Resources: Share tips about tarot, short guides, or interpretations to provide value and improve SEO visibility.

Email List

An email list allows you to stay in touch with potential clients and promote services, special discounts, or workshops. Offer a freebie, like a downloadable tarot cheat sheet, to encourage sign-ups.

3. Get Social with TikTok, Instagram, and YouTube

Social media is a powerful tool for attracting clients, building your reputation, and showcasing your tarot skills.

Use TikTok to Go Viral

TikTok’s algorithm gives you the potential to reach viewers far beyond your follower count with engaging and entertaining content.

  • Post quick, impactful readings that resonate with a broad audience. For example, “Pick a Card” videos are popular and easy to create.
  • Use trending audio tracks to make your videos more discoverable.
  • Engage in challenges like #TarotReading or #MysticTok to reach niche communities.
  • Add captions and hashtags to target specific audiences, such as #RelationshipAdvice or #CosmicGuidance.

Grow Your Instagram Audience

Instagram is ideal for sharing high-quality visuals and thoughtful content.

  • Post photos of your favorite decks, quotes from daily readings, or mini-spreads.
  • Use Instagram Stories to share behind-the-scenes moments or quick one-card pulls.
  • Host live Q&A sessions about tarot to engage your audience in real time.
  • Highlight client testimonials or success stories in your posts.

Share Longer Content on YouTube

YouTube is great for creating in-depth content that showcases your expertise.

  • Post tutorials for beginners, like “How to Read a 3-Card Spread.”
  • Record themed readings (e.g., monthly zodiac insights) to attract returning viewers.
  • Create videos that debunk tarot myths or give guidance on choosing decks.
  • Use professional lighting and audio for a high-quality feel.

4. Sell Your Services on Marketplaces

Online marketplaces make it easy to connect with paying clients.

Etsy

Etsy is a popular platform for tarot readings, especially if you also sell physical products like tarot decks, digital guides, or printable worksheets.

  • Offer services like email readings or recorded video readings.
  • Use SEO-friendly titles and tags so your listings are easy to find (e.g., “Personalized Love Tarot Reading” or “Career Insights Email Tarot Reading”).
  • Include clear, professional photos and descriptions to build trust.

Fiverr and Upwork

Freelancing platforms like Fiverr and Upwork are great for beginners establishing their client base.

  • Create detailed service packages, like “10-Minute Recorded Reading” or “3-Card Spread Emailed to You.”
  • Offer different tiers at varying price points to appeal to a range of buyers.
  • Respond promptly to inquiries to build positive reviews and ratings.

Patreon

For long-term engagement, consider starting a Patreon account.

  • Offer exclusive content like private tarot lessons or weekly collective readings.
  • Create different subscription tiers with escalating perks (e.g., basic access for $5/month, premium live readings for $50/month).

5. Price Your Services Fairly

Pricing your services can be challenging, especially when you're starting out. Consider these factors when setting prices for your tarot readings:

  • The time and effort involved in each reading.
  • Your level of expertise and experience.
  • Competitor pricing within your niche.

Start with fair, beginner-friendly prices and gradually increase them as you gain clients and improve your skills. For example, you might charge $10 for a one-card email reading and $50 for a 30-minute live session.

6. Learn to Market Yourself

Marketing is key to growing your tarot business and staying competitive.

Engage Actively

Reply to social media comments and DMs to build rapport with your audience. The more you connect, the more likely your followers are to book a reading.

Run Promotions

Offer discounts or giveaways to attract new clients. For example, “Book a reading this weekend and get $10 off!”

Leverage Reviews

Ask satisfied clients for testimonials and display them prominently on your website and social platforms. A glowing review can convert curious browsers into paying customers.

Collaborate and Network

Partner with other tarot readers, spiritual coaches, or wellness influencers to cross-promote services. Consider guest appearances in podcasts or live streams to expand your reach.

7. Use Digital Tools to Streamline Your Workflow

Technology can save time and improve your clients’ experience.

  • Zoom or Skype: For live readings.
  • Canva: For designing branded visuals and social content.
  • Stripe or PayPal: For secure payment processing.
  • Trello or Notion: To track bookings, projects, and client communication.